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When asked "the last time your child bought a video game, were you present?" only 50% say yes. Retailers' Ratings Education There has been a gifts great deal of attention paid to retailers this year as legislation restricting kids' access to Mature-rated games sweeps the gifts country. We contacted the retailers themselves to see what is happening on the ground. We surveyed by telephone 65 video game rental gifts or retail stores in 12 states. We surveyed stores in both large cities and small towns within these states. Of the 65 stores, 34 primarily sell computer and video games, 24 primarily rent, and seven sell and rent about equally. Forty-eight of the stores surveyed are part of a chain of stores. We conducted our surveys in September and October 2005. Key findings include: Seventy-one percent of the stores say they educate the public about the ESRB rating system (72% in 2004).
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