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Creative solutions to these problems are in the early stages, but as senior workers become more necessary to the economy, the more employers are motivated to resolve pension and healthcare issues. According to BusinessWeek (June 27, 2005), by 2045 the increased participation by seniors in the labor force could tactic add an additional 9% to the gross domestic product by 2045. Why are many employers tactic now valuing older workers more? For years, older workers have been the first to be let go and tactic the last to be hired when times are tight. Now, more employers are waking up to the fact that employing older workers is good business. A great example is Borders, one of AARP’s featured employers, which more than tripled its percentage of older workers between 1998 and 2005. After noticing that half of Borders’ customers are over 50, the firm reasoned that the best way to increase its market share was to stress personal service and to hire employees who could relate better to its customer base.
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