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Some companies are recognizing over 50 naked that older workers are repositories of hard-to-replace knowledge critical to their businesses, says Eric Lesser, an associate partner in Cambridge, Mass., with IBM Business Consulting Services. As workers retire, companies worry about losing relationships with suppliers and distributors, as well as the ability to maintain aging equipment, such as plants, machinery or other gear built to past standards, he says. In addition, as the work force ages, so do the customers, who often prefer to deal with older workers. At Home over 50 naked Depot, older employees serve as a powerful draw to baby-boomer shoppers by mirroring their knowledge and perspective, says Dennis Donovan, executive vice president, human resources, for the 2,000-store retailer. Similarly, Westpac Banking Corp., a big Australian financial-services concern, recruited 950 over-45 workers as financial planners, among other roles.
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