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Sign up lists. Your "sign ups" at college information events exceed the average by 50%. Your lines at job fairs are 25% longer than your top direct talent competitor. Web hits. You get 50% more web "hits" on your jobs page than the industry average. Benchmarked. Fortune 500 firms from outside your industry benchmark you at least once claim a year. Listed first in conference brochures. When presenting firms are listed in commercial seminar claim brochures, your firms name claim appears in the first 25%. Book. There is a published book written about your firm or CEO within the last five years. CEO has wide name recognition. Your current CEO has a positive name recognition when professionals in your industry are asked in surveys or focus groups 75% of the time. You have an EOC manager. Your HR department has a designated EOC, best places list or employment branding manager. Conclusion HR loses all credibility when it overuses phrases like "we are an employer of choice" and has no hard data to back up the assertion.
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